Online retailer, this is how you offer better service to your customers – without additional costs

Home delivery is the most preferred delivery method for online shopping in the Nordics and worldwide – but Finns have been accustomed to picking up their parcels themselves from parcel lockers. New options are believed to bring doorstep deliveries back into favor with Finns.

“More and more online store customers are tired of having to pick up parcels themselves from faraway pickup points – sometimes from a completely different location than where they were ordered. We believe it’s high time to bring back a truly customer-oriented service to the delivery market, where parcels are delivered all the way to the home,” says Jakeluyhtiö Suomi CEO, Marko Toivari.

Jakeluyhtiö Suomi, founded and owned by Finnish media companies, has delivered over 500 million shipments to Finnish homes. Until now, the agile company, which has focused on letters and magazines, is now utilizing its expertise in online store package deliveries.

“We want to shift the tasks that have fallen on recipients back to the responsibility of the deliverers. It is a matter of honor for us that parcels are delivered all the way, and the customer knows where the parcels are. For example, we take a picture of the parcel left at the door,” says Pekka Jouppi, responsible for Jakeluyhtiö Suomi’s package services.

Growing markets for home delivery

According to a recent consumer survey conducted by Taloustutkimus, home delivery is currently the preferred parcel delivery method for 37 percent of Finns. Jakeluyhtiö Suomi believes that the demand for home deliveries will grow with the new delivery options. Suomipaketti Kotiin S is delivered directly to the mailbox or letterbox, and Suomipaketti Kotiin XL is left weather-protected outside the door.

“Especially the weather-protected delivery method left outside brings a much-needed option to the market. Parcels weighing up to five kilos are brought directly to the customer’s door or hung on the mailbox or door handle. The convenient and photo-documented service is designed to meet online store customers’ wishes for flexiblehome delivery,” Jouppi says.

The online store parcel distribution market is in strong, 10 percent annual growth.

Better service at the same price

Jakeluyhtiö Suomi’s competitive edge is created by an efficient and environmentally less burdensome operating model: parcels travel on the same delivery route with newspapers, magazines, and letters. This enables fast, agile, and cost-effective home delivery.

“For online retailers, this means they can offer their customers better service without increasing delivery costs. We can also deliver an order placed in the evening by the next morning – directly to the front door,” Toivari says.

The new delivery model improves service especially outside the Helsinki metropolitan area, in regions where Jakeluyhtiö Suomi already has a comprehensive early delivery network. The company, which has steadily expanded its delivery area, reaches around two million Finnish households.

“It was important for us to find a delivery partner who can reliably deliver products directly to our customers’ homes. We have noticed that the possibility of reliable home delivery is a clear competitive advantage – especially when it does not increase costs. Our customers have particularly praised the delivery reliability,” says Production Director Jussi Valli from Storia Logistiikka. Storia Logistiikka is a Hyvinkää-based service company specializing in internal logistics, sending over 800,000 online store shipments annually.

Easy to implement

During early 2024, Jakeluyhtiö Suomi will introduce ready-made integrations for popular online store platforms. With Shopify, Magento, and WooCommerce plugins, implementing the service is easy and fast for online stores using these platforms.

“Online retailers have wished for the simplest possible way to implement our service. Now that the technical side is taken care of, we can start serving a wider range of online store customers,” Toivari says.

The company targets medium and large online stores as its customers. Potential is seen especially in the clothing, shoe, and accessory categories, where products are suitable in size for mailboxes, letterboxes, or doors.

“We believe that doorstep delivery will gain market share in Finland as well, as long as the service is made convenient and cost-effective enough for both online retailers and consumers. It is a big competitive advantage that we already have a comprehensive home delivery network and competitive prices,” Jouppi adds.

Finnish service for Finns

Jakeluyhtiö Suomi is a company owned by Finnish media houses. For years, it has been responsible for, among other things, the distribution of letters and magazines in various areas in Finland.

“We have strong experience and expertise in delivery work. Now we are bringing this expertise to the parcel delivery of online stores as well. We want to be a fresh alternative that offers genuinely better service with a challenger attitude,” Jouppi sums up.

For online retailers, this means an opportunity to differentiate from competitors with better delivery service. Recipients are offered in Finland a functioning customer service that is genuinely reachable. Cost-effectiveness, in turn, benefits all parties.

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